A Letter from CEO Hong Yun: Let’s Meet at the SFKS THAIFEX 2026 Booth to Upgrade Your Margins
- Yun Hong
- May 25
- 3 min read
Email: sfkscandy@gmail.com+
Dear Partners, Importers, and Industry Leaders,
As we approach the end of May, the entire Asian food and beverage industry is turning its attention to Bangkok. In just five days, the doors will open to the Asian World Food Expo. For years, this expo has been the primary battleground for securing the best supply chain deals in the region.
However, as I look at the current state of the B2B confectionery market across Southeast Asia, South Korea, and the Middle East, I see a dangerous trend. Too many talented distributors and private label owners are walking into expos looking for the "cheapest" standard ingredients. They buy generic chocolate chips, standard coatings, and uninspired snacks, only to find themselves trapped in a brutal retail price war where nobody wins.
I founded SFKS on a completely different philosophy. We refuse to be a cheap commodity manufacturer. We are a business solution provider designed to help you Sell Better. Today, I am writing to personally invite you to shift your sourcing strategy and visit the SFKS THAIFEX 2026 booth. Let's sit down, have a coffee, and talk about how we can multiply your profit margins.
The Dual-Engine Advantage You Will See at the SFKS THAIFEX 2026 Exhibition
When you visit a standard factory booth, you usually see one of two things: either they only make tiny, basic baking decorations, or they only make mass-market, low-margin retail snacks.
At the SFKS THAIFEX 2026 showcase, you will experience something entirely different. We are bringing our exclusive "Decoration + Snack" Dual-Engine manufacturing capability directly to Bangkok. This integration means you can source high-end, visual upgrades and bulk impulse snacks from a single, reliable partner.
Here is what I want to personally show you at our booth:
1. Escaping the Cold-Chain Trap Summer logistics are a nightmare for chocolate importers. I will be unveiling our new Ice Cream Flavored Chocolate Cones. It delivers the joy, flavor, and crunch of a premium ice cream cone, but it is 100% ambient. No freezers, no melting, no "Fat Bloom." Just pure, high-margin summer profit.
2. The Power of "Instagrammable" Textures I will show you how our industrial clients are using our 100% dehydrated Freeze-Dried Chocolate to solve moisture migration in cold drinks and ice creams. You will see how vivid colors and an aggressive crunch can instantly upgrade the Perceived Value of your downstream HORECA clients' menus.
3. Building Your Brand Moat with KRBONA The most important thing we can discuss is your brand's defense strategy. I will have our precision CNC tooling samples on display. I want to show you exactly how embedding your custom KRBONA logo onto premium chocolate plaques or OEM functional protein bars makes your products impossible for local competitors to copy.
Let’s Discuss Your Next Strategic Move
The market is moving away from cheap commodities and toward premium, visual experiences. If you want to command higher retail prices, you need a manufacturing partner who understands both high-precision OEM production and the psychology of B2B margins.
Do not spend your time at the expo haggling over pennies on standard products. Come to the SFKS THAIFEX 2026 booth and let us help you build a highly profitable visual moat for your upcoming Q3 and Q4 peak seasons.
My team and I are ready to answer your questions regarding custom MOQs, exact Lead Times, and our rigorous Halal and export-grade CIF logistics protocols.
I look forward to shaking your hand in Bangkok.
Secure Your VIP Meeting with Me: sfkscandy@gmail.com
Explore Our Capabilities Before the Expo: https://sfkscandy.com
Connect with SFKS:
LinkedIn (Hong Yun): https://www.linkedin.com/in/sphinxfood/
YouTube: https://www.youtube.com/@Sfks_Candy
Instagram: https://www.instagram.com/sfkscandy/
Facebook: https://www.facebook.com/profile.php?id=61578451330648
X (Twitter): https://x.com/SPHINXFOOD
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